Adapting to a Cookieless World

April 24, 2024

See how Google’s third-party cookie deprecation will impact different areas of your business, and what you can do to adapt your marketing strategy with first-party data and advanced analytics.

What You’ll Learn:

  • Which DV 360 and CM360 features will be impacted by the elimination of third-party cookies
  • Why first-party data is key to success post-cookies
  • How to implement a privacy-first data strategy to maintain your competitive advantage

Presented By:

Jason Tabeling, Head of Solutions

Jason Tabeling is the Head of Solutions for Further and is an accomplished marketing executive and proven leader with over 20 years of experience growing strong and profitable teams, working for and with Fortune 500 companies in a variety of industries. In his role he oversees the Solution teams which help enterprise business teams use data, cloud, and AI to grow and work more efficiently.

Cory Underwood, Senior Lead Analytics Engineer

Cory Underwood is a certified data, analytics, and security expert with more than a decade of experience leading strategies across website development, optimization, and data compliance. As Senior Lead Analytics Engineer at Further, he develops security and privacy strategies for both the internal team and our clients. Cory is dedicated to teaching others the value of data through his blog and numerous speaking engagements. In his free time, Cory can be found playing video games, cooking delicious BBQ meals, or practicing his woodworking.

Register Today!