Will 3rd Party Cookies Ever Die?

May 22, 2024

Google has temporarily halted its third-party cookie deprecation in Chrome. But why, and to what effect? And what about other browsers and their privacy-based restrictions?

What does it all mean for your marketing, media buy, and analytics?

In this webinar, we will address:

  • 1. Why Chrome wants to replace the third-party cookie with allegedly more privacy-friendly APIs. And what the delay is about.
  • 2. Latest updates for Safari's ITP, Firefox's ETP, and other browsers' privacy protocols.
  • 3. The role of consent and consent management, post 2024.
  • 4. The ad tech complex, within and outside the walled gardens, and alternative ID solutions.

And, whether or not ...

  • 5. ... first-party data is the holy grail for a successful and compliant data-driven marketing strategy?

This is your chance to see, listen & pose questions to one of the world's most prominent certified data, analytics, and security experts today—Cory Underwood.

We look forward to having you with us!

Register here.