Using First-Party Data & BigQuery Machine Learning for Smarter Retargeting with Google Ads

Tired of seeing lackluster results from your retargeting campaigns? Want to connect with the right audience at the right time with personalized ads? Join us for a FREE webinar where you'll learn how to harness the power of your own first-party data and cutting-edge machine learning to transform your Google Ads retargeting strategy.

August 27, 2024  |  2:00 pm EST

Register Today!

What You'll Learn:

  • Understanding First-Party Data: Why it's the most valuable asset for accurate targeting
  • Propensity Modeling: How to predict customer behavior and create highly relevant audiences
  • BigQuery Machine Learning (BQML): Build scalable models without leaving your data warehouse
  • Integrating with Google Ads: Seamlessly connect your insights to create targeted campaigns
  • Real-World Examples: Learn from successful retargeting strategies that drive results

Retargeting ad process

Our Speaker:

Headshot of Jim Koenig


Head of Data & Cloud Engineering

Jim is the head of Data & Cloud Engineering at Further with 15 years of experience in industry. He holds multiple certifications from Google Cloud, AWS, Tableau, and Domo, and has extensive expertise with Salesforce Analytics.

As the department lead, he oversees a large, multi-disciplinary team that builds business intelligence and cloud warehousing solutions for companies across various use cases, such as customer insights, marketing optimization, and operational efficiency. He fostered partnerships with industry-leading technology vendors and drives go-to-market strategies that deliver value to clients and stakeholders.

Jim is passionate about data strategy, cloud systems integration, business intelligence, and strives to create innovative and scalable solutions that empower data-driven decision making.

Register Today!