In today's competitive enterprise landscape, driving B2B growth requires more than strategy—it demands execution at scale. Watch this webinar to learn how IBM evolved its marketing approach to a unified, data-driven B2B strategy that connects buying groups, streamlines account orchestration, and unlocks new revenue opportunities.
What You Will Learn:
- How to turn B2B strategy into real-world execution
- The role of behavioral data in aligning marketing and sales
- How to uncover cross-sell and upsell opportunities with Adobe CJA
- A blueprint for activating insights to drive measurable impact at scale
