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Think Further Blog

Think Further, our blog, features perspectives and educational content from our award-winning thought leaders and experts.

Target Micro-Segments in Google Ads with Compass

Jim Koenig

Google
Partner
Data
Cloud
AI

Discover how Compass helps improve your Google Ads segmentation and ad targeting by using your first-party data combined with Google Cloud Platform.

AI-Powered Itinerary: Google's Travel Revolution

Colleen Clark

B2C
AI
Google
Solutions
Partner

Discover how Google's AI-powered itinerary planner and price drop alerts can help you offer a personalized experience for your guests.

How China's Viral Warehouse Movement Is Rewriting Retail

Grace Koplow

B2C
Data
Solutions
Marketing

Retail is being rewritten by TikTok and Chinese factories. Learn how transparency and speed are redefining value for modern shoppers.

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Evaluations To Transform Your Organization

Avoid costly mistakes and optimize your processes.

Business Transformation Evaluation

Learn where the challenges lie to building a dynamic, insightful data culture at your company.

Martech Evaluation

Step one on your journey to realizing better marketing impact and business outcomes.

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The Further 

Education Community

Formerly the Search Discovery Education Community (or SDEC), the Further Education Community connects over 4,000 like-minded industry peers who share content on the latest tools, technologies, and trends in the digital analytics space. Learn more about the FEC.

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