Learn how to harness the power of your own first-party data and cutting-edge machine learning to transform your Google Ads retargeting strategy.
Explore 2024’s trends, challenges, & impacts in high-tech. Learn how to prioritize growth, efficiency, customer experience, & discover emerging SaaS trends.
Watch to find out how AI, machine learning, and advanced analytics can allow marketers to identify effective campaigns for limited budgets.
Learn how to design AI systems that are transparent, explainable, and accountable. Gain insights on building trust in AI and ensuring ethical AI development.
Learn advanced strategies for optimizing marketing efforts in higher education. Go beyond the basics and discover how to achieve significant results.
See how third-party cookie deprecation will impact different areas of your business, and what you can do to adapt your marketing strategy with first-party data
Are you trying to make the most of your marketing to get more students to enroll? Our Higher Education Cost Per Lead (CPL) and Budget Calculator can help.
Forecast your annual sales with our easy-to-use calculator, helping you plan and make informed business decisions.
Use our ad spend optimization calculator to determine the optimal budget allocation for your advertising campaigns.
Get a glimpse into the future of AI with our 2024 trends outlook, specifically tailored for the high-tech industry.
We researched among our high-tech partners about their priorities & challenges, & investigated the key priorities, hurdles, & economic conditions of 2024.
Stay ahead in 2024 with our e-guide! Explore data analytics, emerging tech, personalization, and more. Unlock the future of marketing trends now.
With the rise of online education and the increasing cost of tuition, it's more important than ever for higher education institutions to have effective student
Transform your organization with our guide: Building a Data-Driven Culture. Explore the essential checklist for success in fostering a data-centric workplace.
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Download our free guide to learn a proven, structured approach to ideation that will transform how your team generates ideas.
Accelerate your digital transformation with a customer data platform (CDP). Learn how to unify, analyze, and activate customer data.
Learn how to bridge the gap between early adopters and mainstream customers with our "Crossing the Chasm" white paper.
Usability testing is a powerful, inexpensive way to discover how visitors are interacting with your website pages, but inherent biases can sneak into usability