The Complete Guide to Structured Ideation

All You Need to Know About Powering Your Tests with High-Value Ideas

In this guide you’ll learn:

  • What structured ideation is and why you need it
  • How to make structured ideation methods easy and repeatable
  • How to communicate the value of diverse strategies to stakeholders by creating high-impact tests
  • How to identify problems on your site and estimate how much lift you can create by addressing them
  • How to design tests with empathy to promote customer-centricity
  • How to fast-track valuable insights from usability testing
  • How to prioritize identified issues using Voice of Customer (VoC) analysis
  • How to utilize a host of ideation methods together to triangulate and build a library of high-value test ideas
  • Complete strategies for six different structured ideation methods
  • BONUS: Downloadable tools and templates in almost every chapter!

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