Develop a Winning Usability Study Script

Fast-Track Customer Feedback to Drive Better UX and Increase Conversions

Usability testing is a powerful, inexpensive way to discover how visitors are interacting with your website pages, but inherent biases can sneak into usability scripts if you’re not careful.

This cheat sheet helps you craft assumption-free usability scripts to get the answers you need. Create your most effective experiments to optimize business results.

What’s In The Infographic?

  • Four approaches to uncovering the “why” of site issues
  • Sample scripts that help you truly understand customer behavior.
  • Specific, assumption-free language to reveal UX issues and wins.
  • Building blocks to help structure your strongest a/b tests.

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