Discover how Further is helping brands unlock the full power of data collaboration. In this AdWeek 2025 session, industry leaders share how aligning technology, expert services, and media activation strategies can unlock measurable growth in a privacy-first ecosystem.
Learn how to operationalize collaboration within your organization, connect your customer data across partners, and drive performance with real-time precision.
What You Will Learn:
- How to operationalize data collaboration using Adobe’s Real-Time CDP Collaboration.
- Why aligning technology, services, and media is key to driving growth and efficiency.
- Real-world examples of data collaboration in action, enabling brands to connect directly with premium publishers and commerce media networks.
Practical steps for connecting first-party data in a privacy-centric way to improve performance and conversions.
