Unlock GenAI success. 95% of projects fail; Further's 3-pillar framework helps your organization join the 5% that deliver real business value and ROI.
Cory Underwood
Belgium Data Protection Authority (DPA) has found Interactive Advertising Bureau Europe’s Transparency and Consent Framework (TCF v2.0) unlawful under GDPR.
Mark Sawlor
Adobe’s Real-time Customer Data Platform (Real-time CDP) can impact your data engineering, marketing, and C-suite level decision-making.
Jayesh Patil
Learn why investing in a Customer Data Platform (CDP) can enhance marketing insights, customer experience & data-informed decision-making.
Kelly Wortham
As cookies disappear, it's critical to learn the difference between client- and server-side testing & use cases for leveraging each method. We can help.
Jim Gordon
There’s a lot to learn about the Adobe Experience Platform. This post gives you some easy-to-understand basics to help ground your team.
Stew Schilling
Learn what the data layer is and why to push Event Objects to the Data Layer. Subsequent posts will cover step-by-step implementation examples.
Eric Ross
Media RCT experiments can solve media attribution & measurement issues. Learn how to use randomized controlled trials to elevate your marketing plan.
Alan Hyman
In this installation of our data governance series, we tell you the 5 simplest steps to implementing a data governance framework. Learn about it now!
Catherine Crim
We explain the components of a good test plan (& test plan documentation!) in this first-in-series post about fostering a test & learn culture.
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