Machine Learning for Marketing Optimization

June 25, 2024

For too long, marketers have had to judge their performance based only on high-level digital visibility and engagements. Now it’s time for marketing leaders to leverage advanced analytics to innovate and show the value of the work they are doing to drive continuous business growth. 

What You’ll Learn:

  • Understand the importance of identifying key moments in your customer's journey
  • Learn how organizations have leveraged machine learning to uncover their key moments to measure marketing campaign performance
  • See examples of real-time marketing campaign optimization based on true business KPIs

Presented by:

Jordan Avery, Associate Director, Business Intelligence

Jordan has 10 years of experience in data analytics, business intelligence, and project management. He loves finding new ways to enable businesses to use their data and insights to create an obtainable action plan and measure results. He has supported partners across all industries including healthcare, hospitality, media, consumer goods, and higher education.

Prior to his time at Further, Jordan led a team through the creation, rollout, and support of a joint pricing and inventory management system for seven major cruise lines. Jordan is located in Atlanta, GA where he spends his time chasing his 18-month-old around or out playing disc golf and board games with friends.

Register Here Today!