A banner featuring the Search Discovery logo plus the Empirical Path logo.

Search Discovery Expands With Addition Of Empirical Path

Jan 19, 2022

ATLANTA– January, 19, 2022 Empirical Path, a leading Google Analytics sales partner is joining forces with Search Discovery, a premier data transformation company.

The merger expands opportunities for clients to take full advantage of Google Cloud Platform, including BigQuery, and Google Marketing Platform products, including Search Ads 360, Campaign Manager 360, Display & Video 360, and Analytics 360 (with Google Tag Manager 360, Optimize 360, and Data Studio). The merger also expands clients’ access to certifications and expertise across digital platforms and marketplaces, including Google, Amazon, Facebook, Adobe, Salesforce, Domo, The Trade Desk, Azure, and more.

Search Discovery Joins a Select Group of Google Marketing Platform Sales Partners

Search Discovery is now among a small group of Google Marketing Platform Sales Partners certified to sell both media and analytics products. Certification across the full stack of Google Marketing Platform solutions ideally positions Search Discovery to provide end-to-end solutions across Google Marketing Platform’s products to advance marketer maturity. Read more about this certification here.

The Merger’s Impact for Clients

“Empirical Path has had tremendous success with data-driven brands like Business Insider, MailChimp, The Brookings Institution, and Panera Bread in part because of their expertise with marketing measurement platforms like Google Analytics 360, Tag Manager, Data Studio, Optimize, and Big Query,” said Mike Gustafson, Search Discovery President. “Adding the Empirical Path team’s experience and expertise expands our capabilities, deepening our ability to help marketers solve complex measurement problems. Our clients will gain a competitive advantage and meaningful, significant business results”

Empirical Path Cofounder Peter Howley, who will become Search Discovery’s Emerging Partners Business Lead, agrees. “We aim to meaningfully help clients solve interesting challenges alongside colleagues who we learn from and trust. In getting to know Search Discovery’s leadership, it’s become clear that our organizations share these goals. Instead of operating each business separately, we all benefit from jointly serving clients.”

Howley continued, “This opportunity creates benefits for our team by developing an ever-greater variety of skills. It benefits our clients, who will enjoy a broader scope and deeper bench of capabilities and services to help leverage data to drive business outcomes. And it benefits Momentum, since our relationships demonstrate to our partners like Google that we’re collectively very deep and complete in our offerings.” Howley’s cofounder Jim Snyder will serve as Senior Analytics Architect at Search Discovery.

“We’re excited that this expansion and sales partner status will create additional data and media opportunities to further drive business impact for our company,” said Bryan Huber, Worldwide VP, Digital Marketing for Comfort Keepers, which has worked with Search Discovery for seven years.

About Search Discovery

Search Discovery also offers comprehensive, integrated services across data strategy, data engineering, business intelligence, analytics, optimization, and digital marketing. The consultancy also develops breakout SaaS technologies like Apollo, the world’s first analytics management system.

Search Discovery has been named an Inc. 5000 honoree five times and recognized among the Top Workplaces by the Atlanta Journal-Constitution and The Plain Dealer. With 173 employees, offices in Atlanta and Cleveland, and a 200-client portfolio, Search Discovery delivers data solutions for leading brands, including GlaxoSmithKline, Novartis, Chase, Google, Shell, Hilton, New York Life, DHL, and others.

About Empirical Path

Empirical Path, which will rebrand as Search Discovery, partners with industry-leading analytics providers and delivers enterprise-grade engagements to Fortune 500 brands, government agencies, and technology startups. With a focus on web and mobile analytics, tag management systems, and attribution, they solve marketing measurement problems so clients can make informed decisions.

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