Explore the biggest insights from the Ohio AI Summit 2025, including AI readiness, governance, quality control, and how organizations are making a real impact.
In this chapter, we will take a look at some of these tools, the benefits of their integration with GA4, and the steps required to link the products together.
This chapter will not cover the fourth method, Measurement Protocol, but you can apply many of the concepts discussed here to that method.
Jim Snyder
This chapter outlines four effective ways to deploy GA4. We review a few critical tracking updates to set the stage for how we got to GA4.
This guide provides step-by-step instructions on setting up your GA4 property for optimal tracking and analysis.
Learn best practices for designing events and parameters in Google Analytics 4 for accurate tracking and analysis.
Tim Wilson
In this chapter, we will go through the research, thought work, and key decisions that are part of the analytics implementation planning process.
A quick overview of how Analytics tools work (JavaScript or mobile SDK). How to use dev tools to see what data an analytics tool is collecting.
In this chapter, we’ll cover Firebase Analytics, the Global Site Tag, and the shifting privacy landscape, which all shaped this new version of the tool.
Ken Williams
In this chapter, we will explore the fundamental benefits of using Google Analytics, and discuss Google’s motivation for making the product free.
