Unlock GenAI success. 95% of projects fail; Further's 3-pillar framework helps your organization join the 5% that deliver real business value and ROI.
John Lovett
Learn what business impact is, why it matters, and how to measure it in your organization to achieve your goals.
Rob Barto
“Why should we spend money on branded paid search when we get organic search for free?” Here are instances where it makes sense to have branded paid search.
In an effective automated bid strategy, marketers need to choose the appropriate metrics relative to their goals and set effective target ROAS and target CPA.
Tim Wilson
An outline of data-informed framework for decision-making with straightforward, useful constructs (performance measurement and hypothesis validation).
Sean McClain
We introduce URL query parameters and explain how filtering out query strings can consolidate and simplify reporting. See how our team can help!
Julie Hoyer
Learn from Lukas Vermeer’s conversation with the Test and Learn Community about Sample Ratio Mismatch (SRMs) — or “one neat trick to run better experiments.”
Amy Miya
We review four data management best practices to help you make better data-driven decisions. See how our team of experts can help your business.
Ken Williams
Learn how to use Google Tag Manager with Firebase to streamline your app tracking and analytics.
Cory Underwood
Explore the impact of browser privacy updates on marketing strategies and how to adapt in a privacy-focused landscape.
