Discover why first-party data and Google license ownership are required for AI, modern MMM, and faster marketing decisions in the Google Marketing Platform.
Ryan Dupont
Actionable isn't enough. Ensure your data drives growth, not just busy work. Discover why strategic alignment is the key to unlocking business value.
Jason Tabeling
See how leading enterprises are preparing for AI in 2026 with contextual data, modern measurement, and scalable AI foundations.
How Compass Drove a 120% Lift in Conversion Rate with Intent-Based Targeting.
Cal Al-Dhubaib
Explore the biggest insights from the Ohio AI Summit 2025, including AI readiness, governance, quality control, and how organizations are making a real impact.
Michael Lehto
Learn how Adobe’s RT-CDP Collaboration is reshaping privacy-safe data sharing, audience activation, and measurement for modern marketing teams.
Discover how Adobe Journey Optimizer enables real-time, cross-channel personalization powered by unified data and AI-driven decisioning.
Unlock GenAI success. 95% of projects fail; Further's 3-pillar framework helps your organization join the 5% that deliver real business value and ROI.
The Further Team
Transform retail operations: Use AI for dynamic inventory, real-time pricing, and global visibility to build agility and boost margins.
Jordan Avery
LLMs are redefining online buying. Discover how AI impacts purchasing and why a strong Presence Score is now vital for brand control in this new era.