Marketing Strategies for Increasing Enrollments in Higher Education

Tactics for Increasing Enrollments in Higher Education

The Further Team
Dec 1, 2023

The world of higher education is always changing, and the growth of online learning is creating new difficulties for universities trying to attract and enroll students. As online learning becomes increasingly popular, colleges and universities need to make sure their online registration process is effective. We'll talk about how important a good online enrollment funnel is and give you tips on how to get more people to enroll online at your college or university.

Why Is a Strong Higher Education Enrollment Funnel Important?

Before we dive into tips for increasing online enrollments, let's first understand why a strong online enrollment funnel is crucial for higher education institutions.

The Shift to Online Learning

The COVID-19 pandemic has accelerated the shift to online learning, with many students opting for online education due to safety concerns and convenience. This shift has created a highly competitive market for online education, making it essential for higher education institutions to have a strong online enrollment funnel to attract and retain students.

Increased Reach and Accessibility for Student Enrollments 

An online enrollment funnel allows higher education institutions to reach a wider audience and make education more accessible to students who may not have the means to attend a physical campus. This increased reach and accessibility can lead to a more diverse student body and a stronger reputation for the institution.

Streamlined Enrollment Management & Process

A well-designed online enrollment funnel can streamline the enrollment process for students, making it easier for them to apply and enroll in courses. This can lead to higher enrollment rates and a more positive experience for students, increasing the likelihood of them returning for future courses.

Higher Education Enrollment Funnel Important

How To Increase Higher Education Enrollments

Now that we understand the importance of a strong online enrollment funnel, let's explore some tips for increasing your online enrollment numbers at your higher education institution.

Use Data Analytics To Make Strategic Decisions Towards Your Enrollment Goals

Data analytics has transformed decision-making in many sectors, including higher education. Higher education institutions can use data analytics to improve their online enrollments by identifying enrollment patterns, predicting future trends, understanding student behavior, and creating targeted intervention strategies to boost retention and completion rates. 

By leveraging the power of data analytics, universities can make informed strategic decisions, personalize marketing to prospective students, and increase the likelihood of enrollment. This underscores the vital role of data analytics as a strategic tool for improving online enrollments in higher education.

Implement Digital Marketing Campaigns

Higher education institutions can strategically increase their online enrollments by leveraging various digital marketing platforms, such as Google Ads and Facebook Ads. They can grab their audience's attention by tailoring messaging about academic programs, campus life, and unique selling factors to potential students. This allows them to generate compelling content such as videos, testimonials, and interactive content. 

Retargeting methods can also be used to re-engage those who have expressed interest but have not finished the enrollment process. A well-executed digital marketing campaign can raise online enrollments by increasing awareness, attracting a wide and qualified group of students, and eventually increasing visibility.

Optimize Your Website for Student Recruitment

Your website is often the first point of contact for potential students, so it's crucial to optimize it for student recruitment. This includes having a clear and user-friendly design, providing relevant and up-to-date information about your institution and courses, and showcasing student success stories and testimonials. Your website should also have a clear call-to-action for students to apply or request more information.

Leverage Social Media Marketing

Social media is a powerful tool for student recruitment, as it allows you to reach a large audience and engage with potential students. Create a strong social media presence for your institution and regularly post about your courses, student achievements, and campus life. You can also use social media to target specific demographics and promote your institution to potential students who may be interested in your courses.

Offer Virtual Tours and Information Sessions

With the shift to online learning, students may not have the opportunity to visit your campus in person. To give them a taste of campus life and showcase your institution, consider offering virtual tours and information sessions. This can help a number of students get a feel for your campus and make a more informed decision about enrolling in your courses.

Utilize Email Marketing Strategies

Email marketing is a cost-effective way to reach your target audience and keep them engaged throughout the enrollment process. Create targeted email campaigns that provide valuable information about your institution and courses, and include a clear call-to-action for students to apply or request more information. You can also use email marketing to nurture leads and keep in touch with students who have shown interest in your institution.

Partner with Influencers

Influencer marketing is a popular and effective way to reach a large audience and build brand awareness. Consider partnering with influencers in the education space to promote your institution and courses. This can help you reach a wider audience and build credibility with potential students.

Offer Scholarships and Financial Aid

Finances are a major consideration for students when choosing a higher education institution. To attract more students, consider offering scholarships and financial aid. This can make your institution more affordable and appealing to students who may not have the means to pay for their education.

Utilize Technology for a Seamless Enrollment Process

Technology can play a crucial role in streamlining the enrollment process for students. Consider implementing an online enrollment system that allows students to easily apply and enroll in courses. This can also help you track and analyze data to improve your enrollment funnel and make the process more efficient for students.

Real-World Examples of Successful Higher Education Marketing 

Let's take a look at some real-world examples of higher education institutions with successful online enrollment funnels:

Higher Education Marketing 

University of Phoenix

The University of Phoenix is a pioneer in online education and has a strong online enrollment funnel in place. Their website is user-friendly and provides all the necessary information for potential students, including program details, tuition costs, and financial aid options. They also offer virtual campus tours and have a strong social media presence to engage with potential students.

Southern New Hampshire University

Southern New Hampshire University (SNHU) has a strong online enrollment funnel that has helped them become one of the largest online education providers in the US. They offer a seamless online enrollment process and have a dedicated team to assist students throughout the process. SNHU also offers a variety of scholarships and financial aid options to make education more accessible for students.

Who Is Responsible for the Online Enrollment Funnel?

Creating and maintaining a strong online enrollment funnel is a team effort, but it's important to have a designated person or team responsible for its success. This could be a marketing team, admissions team, or a dedicated enrollment team. The key is to have clear communication and collaboration between all departments involved in the enrollment process.


A strong online enrollment funnel is crucial for the success of higher education institutions in today's competitive market. By optimizing your website, leveraging social media, offering virtual tours and information sessions, utilizing email marketing, partnering with influencers, offering scholarships and financial aid, and utilizing technology, you can increase online enrollments at your institution. Remember to have a designated person or team responsible for the success of your online enrollment funnel and continuously analyze and improve your strategies to attract and retain students.

Further’s data, cloud, and AI solutions can help unlock valuable insights to help transform your enrollment strategy. With our tailored and innovative solutions, you can discover new audience insights and build highly-targeted campaigns that will drive more traffic to your website. 

Ready to take the next step in boosting your online enrollments? Contact us today and see how we can help transform your higher education institution's enrollment strategy with our powerful data, cloud, and AI solutions.

The Further Team

Read More Insights From Our Team

View All

Take your company further. Unlock the power of data-driven decisions.

Go Further Today