SEO Assessment & Strategy Leads to Massive Increases in Organic Traffic for Ivy League University

Assess. Roadmap. Empower. Achieve 1,174% increase in organic traffic.

Business Challenge

An Ivy League University launched an online learning website with the goal that it would be the central hub for all the university's online schools and courses. However, three months past the launch, the university wasn’t seeing the organic rankings and traffic that they had expected. The online learning team engaged Further to help identify gaps and liabilities blocking SEO performance and to uncover opportunities for organic search growth. Additionally, the university needed to better understand how to optimize the current experience across other domains, prepare for more school/course content in the future, and define appropriate SEO performance benchmarks.


Further performed a comprehensive SEO Assessment, delivered a strategic, actionable, prioritized roadmap, and helped the team implement our SEO recommendations.  

  • The SEO Assessment encompassed technical structure, onsite architecture, content strategy and local SEO and helped identify key reasons for the lack of organic search growth, liabilities that needed to be addressed, and gaps that would impact future performance.  
  • Based on the assessment, our roadmap included appropriate KPIs for measuring success.
  • We worked with the university’s online learning team to empower them to take ownership of the roadmap and implement our SEO recommendations.

Explore our Solutions.

Business Impact

Since implementing the roadmap, the new online learning website has seen significant improvement in organic rankings which has resulted in tremendously increased organic traffic.



Increased organic traffic



Increase in position 1-10 organic keyword rankings (from 30 to 326)



Increase in position 1-100 organic keyword rankings (from 190 to 1,326)

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