3000% Increase in ROI and $1M Savings from CDP Implementation for Red Hat

Driving sales impact through digital strategy, personalization & marketing activation programs.

Business Challenge

Our client, a leading provider of enterprise open-source solutions, needed to make the shift from DMP to CDP while making a deeper investment in their first-party data strategy. The impact of browser and mobile device tracking preventions meant changing their approach to precision marketing. This client needed support implementing, activating, and adopting a CDP.


Beyond standing up new technology, Further assessed the client’s unique needs and created a comprehensive first-party data strategy, drove end-to-end omnichannel personalization & empowered audience modeling and activation

  • Further developed an enhanced set of minimum viable metrics (MVMs) to assess the directional performance of the experiences.
  • Using Adobe Analytics, we defined the requirements and coordinated updates to the enterprise data insights platform to make the MVMs available to regional business owners.
  • We implemented Adobe Real-time CDP for audience and segment creation and activation on channels and used Adobe Target for web personalization. We also used other marketing activation and automation platforms, including Eloqua, Google, Bing, and LinkedIn. 
  • We created and rolled out the operational plan globally that provides guidance for business owners on how to define and track the performance of these experiences from initiation to sunset.

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Business Impact

We drove strong revenue impact and cost savings within the first six months of the program to further roll out the solution across global markets. The number of touchpoints needed to create precision marketing segments in this engagement was 12-to-1.



Operational savings annually



ROI annually from global site personalization



Increased conversions from first-party campaigns



Decrease in CPL

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