Google Next 2025 highlights AI, data, and cloud advancements. Discover how Vertex AI, agents, and BigQuery monitoring offer new opportunities for businesses.
Jim Snyder
This chapter outlines four effective ways to deploy GA4. We review a few critical tracking updates to set the stage for how we got to GA4.
This guide provides step-by-step instructions on setting up your GA4 property for optimal tracking and analysis.
Learn best practices for designing events and parameters in Google Analytics 4 for accurate tracking and analysis.
Tim Wilson
In this chapter, we will go through the research, thought work, and key decisions that are part of the analytics implementation planning process.
A quick overview of how Analytics tools work (JavaScript or mobile SDK). How to use dev tools to see what data an analytics tool is collecting.
In this chapter, we’ll cover Firebase Analytics, the Global Site Tag, and the shifting privacy landscape, which all shaped this new version of the tool.
Ken Williams
In this chapter, we will explore the fundamental benefits of using Google Analytics, and discuss Google’s motivation for making the product free.
‘Send Ecommerce data,’ a new feature in GA4, makes Ecommerce schemas for GA Universal or GA4 natively readable by GTM, saving time and effort for analytics.
The Further Team
California Consumer Protection Act (CCPA) Enforcement in the News
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