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This post details zero-party data strategies for the CMO, CDO, or Marketing, Data, or Analytics Director, and how Further can help you craft your own.
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‘Tis the eCommerce marketing season! Read our top 10 Black Friday marketing strategies to target the right consumers for your brand.
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Explore the TikTok Ads Library and discover top-performing creative for inspiration.
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Data privacy news moves fast! Stay ahead of privacy policy updates and anticipated data privacy events with this handy near-future timeline.
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This post explains how call center data can be used to generate insights, improve customer experience, and improve call center responses.
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Cognition in the information age has changed. This is post 1 of 4 exploring data science as a cure for information overload & a key to data-powered performance.
This comprehensive guide walks you through everything you need to know about Google Analytics 4, from key features to implementation tips.
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This chapter describes the Google ecosystem for marketers. Learn how mature marketing organizations can gain a competitive advantage by embracing the ecosytem.
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