Transform retail operations: Use AI for dynamic inventory, real-time pricing, and global visibility to build agility and boost margins.
Ken Williams
This chapter describes the Google ecosystem for marketers. Learn how mature marketing organizations can gain a competitive advantage by embracing the ecosytem.
In this chapter, we’ll summarize the key benefits of upgrading from the free version of GA4 to the New GA360 and explain how to estimate the annual cost.
How are users interacting with your site or app? Are they completing the tasks or having issues? This chapter reveals how GA4 can help you find out.
Lachlan Brown
In this chapter, we’ll cover some fundamental reporting and integration features and more advanced use cases, including audience creation.
Cory Underwood
GA4 seeks to address these concerns with a number of controls for the data affected by technology changes, while also allowing organizations to comply.
In this chapter, we will take a look at some of these tools, the benefits of their integration with GA4, and the steps required to link the products together.
This chapter will not cover the fourth method, Measurement Protocol, but you can apply many of the concepts discussed here to that method.
Jim Snyder
This chapter outlines four effective ways to deploy GA4. We review a few critical tracking updates to set the stage for how we got to GA4.
This guide provides step-by-step instructions on setting up your GA4 property for optimal tracking and analysis.
