LLMs are redefining online buying. Discover how AI impacts purchasing and why a strong Presence Score is now vital for brand control in this new era.
Ade Lawal-Solarin
Explore the power of Customer Journey Analytics in our latest blog. Uncover insights, optimize experiences, and elevate customer satisfaction.
Jim Gordon
Got campaign tracking discrepancies? Here’s how we got to the bottom of a 98% tracking and reporting discrepancy for a global leader in logistics and shipping.
Cory Underwood
Learn about the opt-in privacy changes coming to Android devices in April and how they might affect your marketing efforts.
Merritt Aho
Post 1 in a series that summarizes ideation techniques to develop customer-centric testing hypotheses. Learn the basics and how to make the case to leaders.
Jayesh Patil
Customer data platform implementation is tricky, requires stakeholder alignment & begins with understanding what a CDP can do for your business.
When choosing a Customer Data Platform that’s best for your business, have a robust evaluation or a CDP vendor evaluation expert like Search Discovery to help.
Tim Wilson
Multi-touch attribution is a constant topic for marketers and analysts. “Assigning value” and “measuring value” lies at the heart of the confusion.
Belgium Data Protection Authority (DPA) has found Interactive Advertising Bureau Europe’s Transparency and Consent Framework (TCF v2.0) unlawful under GDPR.
Mark Sawlor
Adobe’s Real-time Customer Data Platform (Real-time CDP) can impact your data engineering, marketing, and C-suite level decision-making.
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