Transform retail operations: Use AI for dynamic inventory, real-time pricing, and global visibility to build agility and boost margins.
Mark Sawlor
Adobe’s Real-time Customer Data Platform (Real-time CDP) can impact your data engineering, marketing, and C-suite level decision-making.
Jayesh Patil
Learn why investing in a Customer Data Platform (CDP) can enhance marketing insights, customer experience & data-informed decision-making.
Kelly Wortham
As cookies disappear, it's critical to learn the difference between client- and server-side testing & use cases for leveraging each method. We can help.
Jim Gordon
There’s a lot to learn about the Adobe Experience Platform. This post gives you some easy-to-understand basics to help ground your team.
Stew Schilling
Learn what the data layer is and why to push Event Objects to the Data Layer. Subsequent posts will cover step-by-step implementation examples.
Eric Ross
Media RCT experiments can solve media attribution & measurement issues. Learn how to use randomized controlled trials to elevate your marketing plan.
Alan Hyman
In this installation of our data governance series, we tell you the 5 simplest steps to implementing a data governance framework. Learn about it now!
Catherine Crim
We explain the components of a good test plan (& test plan documentation!) in this first-in-series post about fostering a test & learn culture.
Ken Williams
Standard Salesforce integration with Google Analytics can be improved for sales teams. Learn more about Google Analytics Salesforce integration.
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