Ignite Your Imagination, Redefine Your Limits

We explain what data integration is, how it works, why it’s incredibly important, common approaches, and how integration can help modern businesses succeed.

We share an approach to implementing consent management restrictions to various technologies and tags such as OneTrust within Adobe Launch.

Data is an abundant commodity, but many businesses are squandering opportunity—or worse yet, unprepared for safeguarding and utilizing their data.

There’s a lot to learn about A/B and multivariate testing and debate about whether (and when) to use each. But don’t fret! This post seeks to clarify issues.

In-house vs outsource is never an all-or-nothing decision. Learn how to assess your business's needs and get the most out of your outsourcing engagement.