LLMs are redefining online buying. Discover how AI impacts purchasing and why a strong Presence Score is now vital for brand control in this new era.
Rob Barto
In an effective automated bid strategy, marketers need to choose the appropriate metrics relative to their goals and set effective target ROAS and target CPA.
Tim Wilson
An outline of data-informed framework for decision-making with straightforward, useful constructs (performance measurement and hypothesis validation).
Sean McClain
We introduce URL query parameters and explain how filtering out query strings can consolidate and simplify reporting. See how our team can help!
Julie Hoyer
Learn from Lukas Vermeer’s conversation with the Test and Learn Community about Sample Ratio Mismatch (SRMs) — or “one neat trick to run better experiments.”
Amy Miya
We review four data management best practices to help you make better data-driven decisions. See how our team of experts can help your business.
Ken Williams
Learn how to use Google Tag Manager with Firebase to streamline your app tracking and analytics.
Cory Underwood
Explore the impact of browser privacy updates on marketing strategies and how to adapt in a privacy-focused landscape.
Yehonatan Schwarzmer
Business Intelligence has powerful implications to help companies make better decisions. Learn what it is, how to use it, and why BI is important.
Ben Woodard
In this step-by-step guide, we show you how to create a check out funnel in Google Data Studio to understand checkout flow and dropoff.
