Further optimized our client’s data foundation and activation, then launched a three-pronged media strategy to drive awareness, consideration, and customer acquisition by region.
- Before we implemented our strategy, we first worked closely with the CRM team to optimize analytics tracking and tagging within each region’s site environment.
- We then collaborated with media teams to ensure the sites had the necessary technical and content requirements to capture more brand traffic.
- We leveraged programmatic video & display with a brand lift study to measure the influence our advertising was having on consumer brand perception.
- We implemented LinkedIn & Facebook campaigns to drive consideration among key job titles & industry verticals.
- Lastly, we built a robust paid search program to capture non-brand and brand demand by region, with rigorous conversion targets to capture bottom-funnel demand.
