Further took a holistic approach to the ad trafficking process, establishing CM360 integrations within the GMP stack, including with Display & Video 360, Search Ads 360, Analytics 360 and Data Studio.
- We coordinated several campaigns designed around the various platforms and initiatives that were crucial for our client’s success, utilizing a wide variety of creative formats including image, HTML5, video, and CTV ads.
- We trafficked ads to both The Trade Desk and Display & Video 360 that were further separated into the client’s business initiative in client acquisition and employee recruitment.
- Because the client had several campaigns and ad groups in their DSP, in order to get more granular tracking and attribution data, we segmented placements to correspond with their ad groups in the DSP.
- Due to the quantity of placements, we used the variable URL suffix tracking to append information such as site and ad ID automatically.