Further data strategy and research & optimization experts created a prioritized, data-informed roadmap to drive incremental eCommerce value, convincing stakeholders to fund identified growth opportunities.
- Further generated a hypothesis library with more than 50 ideas to be evaluated.
- We prioritized those hypotheses based on level of executability and potential revenue impact, focusing on the highest-priority brands within the client’s portfolio, and we determined which hypotheses were worth a deeper dive.
- Using multiple quantitative and predictive research methods, we forecasted the potential revenue of the suggested initiatives.
- This helped the client prioritize the hypotheses and prepare a business case compelling enough to receive additional funding to support these new initiatives.