Unlock GenAI success. 95% of projects fail; Further's 3-pillar framework helps your organization join the 5% that deliver real business value and ROI.
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Learn how to configure a floodlight tag in Search Ads 360 (SA360) as part of developing an increasingly effective Digital Marketing Strategy.
Alex Fitzpatrick
After migrating to GA4, Google Ads users will need to update their conversion settings. Learn how to do this to optimize campaigns towards conversions.
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Learn how the TikTok algorithm works, and get five tips for how to leverage the TikTok algorithm to drive advertising results in 2023.
The Further Team
This post details zero-party data strategies for the CMO, CDO, or Marketing, Data, or Analytics Director, and how Further can help you craft your own.
Jordan Domingo
‘Tis the eCommerce marketing season! Read our top 10 Black Friday marketing strategies to target the right consumers for your brand.
Explore the TikTok Ads Library and discover top-performing creative for inspiration.
Cory Underwood
Data privacy news moves fast! Stay ahead of privacy policy updates and anticipated data privacy events with this handy near-future timeline.
Rob Barto
This post explains how call center data can be used to generate insights, improve customer experience, and improve call center responses.
Rob Eidson
Cognition in the information age has changed. This is post 1 of 4 exploring data science as a cure for information overload & a key to data-powered performance.
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